Myself Surender Singh Latwal. Working as a Sr. Search Engine Optimizer - SEO. I have more than 6 years experience in SEO Field. I am very curious to know latest SEO stratagies and implement them to my work to get better result. I am a SEO consultant. If you want to improve your website ranking or want to get better ranking for your website in search engine result page. Cantact me @ 9818779377, Mailto: surenderslatwal@gmail.com.
The techniques that I use to improve ranking for a website through on page and off page optimization are below.
On Page Optimization
Off Page Optimization
Social Media Optimization
Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has been proved as very powerful resource. These days social networking sites are a part of brand promotion via internet and maximam people come on social networking sites for fun, chatting, massassing and get together with their friends. We create profiles and pages for a brand in social networking site like facebook, Twitter, Linkedin, Dig and many more. We also run ad on facebook to promote.
My Roles:
The techniques that I use to improve ranking for a website through on page and off page optimization are below.
On Page Optimization
- Site Analysis: The first step in an on-page optimization process is to get all relevant information of the website like what is the purpose and goals to make the website and find out the assessment of a site’s performance (in respect of its position and traffic) on various search engines.
- Keyword Research: The next step of the on-page optimization process is doing research on prospective keywords that will enhance the website’s traffic and weight in the search engines. The best way to opt keyword is to choose that keyword which are very popular, effective, relavant to your content and comprise high search volume. The keywords that are being listed are further employed into the title, metatags, headlings, alt tags and every possible or necessary place of the website.
- Web page Naming Conventions: All the web pages of the website that we are optimizing for should have proper name so that search engines can use it as a method of determining what your web page is about. When naming your files it’s recommended that you separate your keywords with a dash. If you take a look at the file name that I gave this page you’ll find that I named it with the use of dashes, file-naming-conventions.htm.
- Designing and navigation Structure: There are many factors related to a website’s design that influence the success of the website in terms of traffic and search engine popularity. Examples of factors that can negatively influence a site’s rankings are: the use of frames, the use of flash, poor navigation, bad link structure etc. Due to ignorance, these mistakes often prevent a website from turning traffic towards it.
Off Page Optimization
- Link Building (reciprocal, three ways, one way, paid link building)
- Directory submission
- Social Bookmarking
- Article Post
- Blog Post
- Forum posting
- Press Release Submission
- Video Submission
- Blog submission
- Comment posting
- Local Google Mapping
- Classified
Social Media Optimization
Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has been proved as very powerful resource. These days social networking sites are a part of brand promotion via internet and maximam people come on social networking sites for fun, chatting, massassing and get together with their friends. We create profiles and pages for a brand in social networking site like facebook, Twitter, Linkedin, Dig and many more. We also run ad on facebook to promote.
My Roles:
- Getting our sites higher on the search engine results.
- Actively researching, testing and proposing new approaches to improving search engine rankings.
- Selecting search phrases and choosing keywords.
- Implementing online search strategies.
- Analysing search results via Web Analytics and other specialist software.
- Optimizing websites and landing pages.
- External link building with relevant high quality third party websites and directories.
- Internal link building within sites.
- Searching for and finding suitable domain names.
- Monitoring and tracking the performance of SEO campaigns, including site traffic, Banner advert performance and back links.
- Constant evaluation of keywords.
- On Page and Off Page Optimization.
- Carrying out competitor research.
- Producing regular audits and writing up detailed monthly performance and progress reports.
- Article posting on relevant blogs, forums and websites.
- Creating and updating pages and profiles in Facebook and Twitter
- Advertising and promotion in Facebook pages.
- Providing leads using Google Adwords.
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