First of all, I explain what is SEO. SEO stands for Search Engine Optimization is a process to increase website's ranking and volume of targeted visitors so that website can rank higher in search engine result page.
Now I tell you how do we optimize a website. We take all the relevant information about the website like what is the purpose and goal to make website. After that we start to find out keywords using keyword analytic tool and make a list choosing those keyword which are very popular, effective, relevant to our content and comprise high search volume. We incorporate chosen keyword list to website's title tag, meta keyword, meta description, alt tags on images and content. I also check whether there is any spamming activity in the website or not.
We always avoid to use keyword stuffing and over employment of keywords. These are black hat SEO techniques. If we use these techniques to get high ranking in search engine result page, our website can be banned and reduced the ranking from search engine.
After finishing on page optimization, we start off page optimization. In off page optimization, We submit the website to all directories. We also do social bookmarking, press release submission, article submission, forum posting, yahoo answer, blog commenting, deep link directory submission, regional directory submission, blog creation and updating them regularly.
We also run advertising campaign to increase leads and sales like Adwords, PPC and facebook ads as your requirement.
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